The study of body culture is challenged by the colonization of the body. The orientations of hegemonial body cultures towards achievement - centimetres, grams, seconds, points - as well as towards disciplinary rules and alleged "functions" tend to reify the dialogical interactions between body and body.
The techno-logic of sport and other forms of disciplination call for a critical theory. Critique is, however, not only a negation, but also creative. It turns attention to new alternative body cultures as well as to traditional movement cultures and popular games.